What does a sole agency agreement establish?

A sole agency agreement specifically establishes exclusive rights for one agent to sell a property. This means that the designated agent has the authority to act on behalf of the property owner and is the only agent permitted to represent them in the sale of the property.

Under this agreement, while the agent is the sole representative, the property owner may retain the right to sell the property themselves without owing a commission to the agent if they find a buyer independently. This distinction is crucial as it differentiates a sole agency from an exclusive agency or other forms of agency agreements, which might provide different rights and levels of exclusivity.

The focus on one agent allows for a more tailored marketing strategy and establishes a clear line of communication between the agent and the property owner, which can foster a deeper understanding of the property and its selling points. This enhances the overall effectiveness of the property marketing and sales process.