What are the two main classifications of agencies?

The correct classification of agencies into independent and franchise is based on how these agencies operate within the real estate market. Independent agencies typically operate as standalone businesses, allowing more flexibility in terms of branding, business operations, and decision-making. They are not tied to a larger corporate structure, which means they can often adapt quickly to market changes and maintain a personal touch with clients.

On the other hand, franchise agencies operate under a recognized brand and adhere to a set of standards and practices established by the franchisor. This can provide them with access to larger marketing resources, training, and a built-in customer base, which can be advantageous in a competitive market.

This distinction is crucial for understanding how different types of agencies function within the real estate industry and the implications for potential agents and clients looking for representation. It reflects the diverse operational models available and signifies differing approaches to client service, management, and brand identity in the real estate field.