What are prospecting tactics designed to do?

Prospecting tactics are primarily designed to assist in obtaining people's business. This involves identifying potential clients who may be interested in purchasing or leasing properties and then engaging with them to convert these leads into actual business relationships. Effective prospecting can include various techniques such as networking, cold calling, and leveraging social media to reach out to potential clients, all with the goal of generating new business opportunities.

While negotiating purchase prices, establishing partnerships with other agents, and enhancing marketing strategies are important aspects of the real estate industry, they are not the direct purpose of prospecting. Instead, these activities come into play once a relationship or interest has been established as a result of successful prospecting efforts. Thus, the emphasis on obtaining people's business aligns directly with the core objectives of prospecting tactics within the real estate field.